Datenschutzrichtlinie

The information we collect depends on how you interact with our Service and the choices you make. We collect information from different sources:

We use your information to provide and improve your experience. Specifically:

• Service delivery: To provide personalised sleep insights, CBT-I-based recommendations, and account management.
• AI analysis: To process your responses and generate your personalised sleep profile and recommendations.
• Business operations: Billing, security, fraud prevention, and compliance with legal obligations.
• Product improvement: To improve our models, features, and the overall quality of the Service.
• Communications: To send you account-related notifications, updates, and (with your consent) marketing communications.
• Customer support: To respond to your enquiries and help resolve issues.

We process your health and sleep data on the legal basis of your explicit consent (GDPR Art. 9(2)(a)), which you provide when completing the onboarding quiz. You may withdraw this consent at any time by deleting your account.

We do not sell your personal data. We may share your information only in the following limited circumstances:

• Service providers: Trusted third-party vendors who help us operate the Service (e.g., cloud hosting, email delivery, analytics). These parties are contractually bound to protect your data and may only use it for the purposes we specify.
• Payment processors: When you make a purchase, payment data is shared with our payment provider (e.g., Stripe) solely to process the transaction.
• Corporate transactions: Your information may be transferred as part of a merger, acquisition, or sale of assets, with reasonable notice to you.
• Legal compliance: We may disclose your information when required by law or to respond to valid legal process.
• Safety and security: To protect the rights, property, or safety of Sleptly, our users, or the public.

We keep your information only for as long as necessary to provide our Service, fulfil the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

When you delete your account, we will delete or anonymise your personal data within 30 days, unless we are required by law to retain it longer.

You have meaningful control over your information. Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request deletion of your account and personal data.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to our processing of your data for direct marketing at any time.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at privacy@sleptly.com. We will respond within 30 days.

Your information may be stored and processed in countries within the European Economic Area (EEA) or in countries that the European Commission has determined provide an adequate level of protection.

Where we transfer data outside the EEA to service providers, we use appropriate legal safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission, to ensure your rights and protections travel with your data.

If you are located in the EEA, UK, or Switzerland, your data is processed in accordance with the General Data Protection Regulation (GDPR) and applicable local law. You have the following additional rights:

• Right to access, rectification, or erasure of your personal data.
• Right to data portability where processing is based on consent or a contract.
• Right to withdraw consent at any time for future processing.
• Right to object to or restrict processing under certain circumstances.
• Right to lodge a complaint with your national supervisory authority. In Sweden, this is the Integritetsskyddsmyndigheten (IMY). In other EU member states, please contact your local Data Protection Authority.

We rely on your explicit consent as the legal basis for processing special category data (sleep and health information) under GDPR Article 9(2)(a). For other data, we rely on the performance of a contract and our legitimate interests.

For GDPR-related enquiries, please contact us at privacy@sleptly.com.

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the "Last Updated" date. If changes are significant, we will notify you by email or via a prominent notice on the Service. Continued use of the Service after changes take effect constitutes acceptance of the updated Policy.

If you have any questions or concerns about this Privacy Policy or about how we handle your data, please contact us at privacy@sleptly.com.